Learn how to control those impulse purchases


Are you buying just because it makes you tick or because you need it? Try to avoid impulse purchases, which you don't need.

Get a handle on those impulse purchases. Stock image
Get a handle on those impulse purchases. Stock image

Whether surfing the Internet or in a shopping mall, we are undoubtedly attracted by items or services that are eye-catching but perhaps unnecessary in our lives.

Without knowing why, something calls us to buy them. Our rational being has been kidnapped under the power of compulsive buying, the one that does not reflect.

It makes you imagine scenarios where you "must" have the object.

Before buying something, ask yourself the following questions

Is this purchase going to improve your life in some important way, is this purchase supposed to make you feel better? Think that before you found that product you didn't need it. This might help you evaluate the value of a purchase and why you need it or not.

Take note of how you feel, so you'll be more aware of how much it's affecting you and can start to identify the factors that trigger your impulses.

Another way to rationalize our purchases is by calculating the cost in working hours. Do you work 15 days just to have that product? This method is very effective, especially when it comes to expensive products.

Remember that the acquisition of material goods is not the key to happiness, so these should not have a central place in your life

The study Effects on Consumer Moods from Impulse Buying concludes that: "If someone is depressed, frustrated or bored, buying

impulsively seems to be an effective tactic for feeling better. However, after the purchase, moods are not uniformly positive.

Unfortunately, the effect may not be as desired and guilt may even be felt. This puts us back in search of another moment of euphoria: a new purchase.

To avoid falling into this cycle, we must be aware that certain emotions make us more vulnerable to impulse buying. A good tip is to avoid shopping malls when you feel sad or angry.

Follow these recommendations

Define some rules that you think will help you control the impulse to buy. One of the limits you can impose on yourself is not to shop when you are hungry or avoid going when you are tired, sad or stressed because you will be more likely to buy things you don't need.

Make a list but only of the things you really need to buy. Try hard not to get out of it.

Have a definite goal. Having a specific plan for your money strengthens the rational side of the brain when it comes to temptation.

When you feel the urge to buy something immediately, put it in the "mental freezer" for 10 minutes. This creates a space of temporary separation that gives more power to the brain's self-control system.

Ask yourself, do I want it or do I need it?

Author: Federal Consumer Protection Office