European Union and Mexico announce forum of creative industries and video games

The European Union (EU) and the Mexican government announced this Saturday the first forum on the creative industries, a sector that contributes almost 7% of the national GDP, in which they will analyze the value of video games.

European Union and Mexico announce forum of creative industries and video games. Image: Dragon Recon
European Union and Mexico announce forum of creative industries and video games. Image: Dragon Recon

The EU Delegation and the Mexican Ministry of Culture will hold the "European Union-Mexico Creative Industries Forum" virtually from September 17 to October 8 to identify areas of cooperation and business opportunities.

"The collaboration between the EU and Mexico in the field of creative industries is highly relevant", considered Jean-Pierre Bou, chargé d'affaires of the EU Delegation in Mexico.

Video games are the world's largest entertainment industry, being the fifth most exported cultural good from the EU to third countries, explained the joint statement.

In 2019, it added, the sector had a turnover of 21,600 million euros (25,590 million dollars) in the EU and a year-on-year growth of 3% compared to 2018.

The creative industries contribute 6.7% of GDP and nearly 1 million jobs, according to a previous investigation by the Ministry of Culture.

Mexico is the largest exporter of creative goods in Latin America, with the largest number of video game companies after Brazil and with costs 36% more competitive than the United States, according to the "Digital Creative Industries Road Map" prepared by this Secretariat.

Companies will have a virtual space to identify concrete business opportunities between Mexican and European firms.

The value of the video game market in Mexico is 27,032 million pesos (1,270 million dollars), with an annual growth rate of 9.1% in 2018, according to the consulting firm The Competitive Intelligence Unit.

Therefore, the Mexico and EU forum will have web seminars and round tables on the intellectual property of video games, the development of eSports, the growth of mobile games, transmedia narratives, and their business models.

"The EU's priority is to strengthen the capacities of professionals in the cultural sector to develop international partnerships, increase the transnational mobility of artists, encourage the transnational circulation of works and ideas and develop new forms of approach," said Bou.

This event has the collaboration of the Ministry of Culture, through the Center for Digital Culture, and the Embassies of Germany, Austria, Spain, Finland, Ireland, Poland, Romania, and Sweden.