eRetail Day Mexico: Online shopping is consolidated through mobile devices

Online shopping in Mexico consolidates hand in hand with demand and mobile devices: eRetail Day Mexico
Online shopping in Mexico consolidates hand in hand with demand and mobile devices: eRetail Day Mexico

The event that brings together e-commerce industry executives, eRetail Day Mexico 2019, has successfully completed its sixth edition on Thursday, March 7, at the Sheraton María Isabel Hotel & Towers, bringing together more than 900 professionals and 70 speakers They shared with the assistants their knowledge and experiences about the eRetail industry. During the event, attendees were trained through multiple plenary lectures and thematic workshops on current trends and main challenges of the Mexican and Latin American online market.

In conjunction with the evening agenda of eRetail Day, the Mexico eFashion Summit was held. During the 3rd In this edition, a special agenda was developed for the beauty, fashion and online clothing sector that allowed attendees to train in practices related to these industries and electronic commerce.

Panorama of the digital economy in Mexico

In Mexico, eCommerce accounts for 2% of total sales, there is still a lot of opportunity for growth. According to data revealed by the AMVO during the event, it is estimated that in the country electronic commerce will have grown 5 times in the next 3 years and 10 times in the next 10 years.

Internet penetration is over 60% and penetration in smartphones reaches almost 90%, which favors the development of eCommerce and the digital economy.

E-commerce has evolved year after year and much of it is due to the growth of mobile commerce. It is estimated that in 2021 the electronic commerce through mobile devices will represent 75% of the online purchase.

The great challenge of the industry is related to the low penetration of banking as a barrier to the development of the digital economy.

X-ray of the Mexican consumer

The main factor of online shopping in Mexico is the convenience, receiving the purchase at home and saving time, it is no longer just a price issue, that shows the maturity of the demand.

38% of Internet users buy products or services online every week, while in 2017 they only bought 7%.

The customer is omnichannel

90% search and compare prices online and then buy in a physical store, Web Rooming

87% search and compare prices in the physical store and then buy online, Showrooming

83% search for prices online, after going to the physical store to see the product and then buy online, Bommer Rooming.

In the framework of eRetail Day, entrepreneurs and entrepreneurs were distinguished for their contribution to the digital industry:

The AWARD's Mexico 2019 eCommerce was delivered: this is the highest recognition given to companies in the sector in Latin America. In Mexico, the winners for each category were:

The leader of eCommerce in the tourism industry: Interjet - https://www.interjet.com.mx 

Retail eCommerce Leader: Bestbuy - https://www.bestbuy.com.mx/ 

Entertainment and Media in E-commerce: Cinepolis - https://www.cinepolis.com/ 

Services and solutions for eCommerce: Conekta.com - https://www.conekta.com 

Financial Services and Online Banking: Mercadopago - https://www.mercadopago.com.mx/ 

Fashion & Beauty: Troquer - https://www.troquer.com.mx/ 

Best eCommerce agency: Ignite - https://www.ignite.mx/

Best e-Commerce Pyme: Mobo - https://www.mobo.com.mx/ 

Best mobile initiative for eCommerce: Rappi - https://www.rappi.com.mx/ 

The eCommerce Startup Competition was carried out: This competition aims to promote digital entrepreneurship and support projects in Latin America with the greatest potential for development in the E-Commerce and Internet Business Ecosystem.

The winner of the Mexican edition has been: Globalmark https://www.globalmark.info

Follow the eCommerce Day 2019 Tour: www.ecommerceday.org 

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E-commerce: A new edition of eRetail Day will be held

The sixth edition of eRetail Day Mexico 2019 will take place on Thursday, March 7 at the Sheraton María Isabel Hotel & Towers. The event will feature the presence of professionals, executives, and leaders of the largest companies in the retail sector, who will give talks and conferences. In addition, attendees can participate in workshops that will allow them to add knowledge about current industry trends.

The online purchase in Mexico is consolidated by the demand, according to the study on online sales in Mexico, recently presented by the AMVO, which reveals, among other trends, that in 2018 the average monthly visits to the sites of commerce Electronic commerce increased by 30% and that the online buyer is increasing the frequency with which he purchases products over the Internet. While in 2017 only 7% resorted to e-commerce on a weekly basis, during 2018 that figure rose to 38%. 34% do so on a monthly basis and 16% buy every two or five months.

In parallel with the afternoon agenda of eRetail Day, the Mexico eFashion Summit will take place. The 3rd edition of this event will find a special agenda for the beauty, fashion and clothing sector online >> https://www.eretailday.org/2019/mx/mexico-efashion-summit/

The topic of Prevention of Online Fraud and Means of Payment will also be specially addressed, through a Workshop that will feature the dissertation of the main references and exponents of solutions to learn about good practices in the field of security of online shopping.

Throughout the day, the eRetail Day will also offer a series of activities, which the public can pre-register, train and learn according to their specific interests: Cycle Doctor Web, Omnicommerce Experience, Crossborder Workshop, email Marketing Workshop, Quick Wins Workshop, Smart Stores-Marketing Automation Workshop, Omnicommerce Experience among others.

The eCommerce Day Tour 2019 will have Mexico as its first destination of the year. The most important e-commerce event will reach 17 countries in the Americas this year: Argentina, Brazil, Bolivia, Chile, Colombia, Costa Rica, Ecuador, El Salvador, United States, Guatemala, Honduras, Mexico, Panama, Paraguay, Peru, Republic Dominican Republic, and Uruguay.

Buy your ticket to eRetail Day México 2019: https://www.eretailday.org/2019/mx/venta-de-entradas

About the eCommerce Institute

It is a regional non-profit organization that develops and supports the Digital Economy in the different countries of Latin America with the aim of promoting initiatives that consolidate the business world through the Internet. Among the objectives is to weave open network entities and regional level institutions that empower the initiatives of each of its members and the whole. Since its creation, it has carried out activities with continuity that have been reflected in activities that have arisen within the institutions that are part of its network.

For more information about them, visit www.ecommerce.institute 

About the AMVO

The Mexican Association of Online Sale (AMVO) is a non-profit civil organization constituted in 2014 with the purpose of supporting and promoting the development of Electronic Commerce in Mexico. The AMVO brings together more than 270 Mexican and international companies (start-ups, bricks, agencies and pure players) from the retail, fashion, travel, financial services sectors, among others, that seek to develop their electronic commerce and apply best practices of the industry.

For more information: www.amvo.org.mx 


eRetail Day Mexico 2019 arrives: learn about business trends over the internet

The eRetail Day Mexico 2019 will be held at the Sheraton María Isabel Hotel & Towers, where in addition to meeting professionals, executives and leaders of the largest companies in the retail sector, you can access lectures and conferences, as well as participate in workshops that they will allow you to add knowledge about the current trends in the industry.

The online purchases continue to consolidate in Mexico

An essential appointment taking into account that the online purchase in Mexico is consolidated by the hand of the demand, according to the study on online sales in Mexico, recently presented by the AMVO, which reveals, among other trends, that in 2018 the average monthly visits to e-commerce sites increased by 30%, while the online buyer is increasing the frequency with which it purchases products over the Internet.

And it is that while in 2017 only 7% resorted to eCommerce on a weekly basis, during 2018 this figure was increased to achieve 38%. On the other hand, 34% make their online purchases on a monthly basis, and 16% buy every two or five months.

The categories most demanded by online consumers in Mexico are fashion, home delivery and electronic, in addition to the subscription services (series, movies, music), Internet banking and entertainment (cinema, concerts) are the three categories of services that Mexican Internet users buy the most.

eRetail Day Mexico 2019: the real impact of eCommerce in the country

"Professionalize the offer, so that the shopping experience is positive, the consumer returns and the" conversion or repurchase "is increased, is part of the objectives of this event where we invite industry professionals to participate to learn from the best practices and lead the companies in which they work or direct to successfully achieve the strategies of digital channels," says Marcos Pueyrredon, President of the eCommerce Institute.

"Mexico has great potential in terms of electronic commerce, which has positioned it as the second most important country in the region. ERetail Day offers the ideal space to analyze the challenges and opportunities that the ecosystem faces today, and also allows linking the main players in the industry to share best practices and knowledge, with the aim of promoting the development of e-commerce in the country ", said Pierre-Claude Blaise, General Director of the Mexican Online Sales Association (AMVO).

Fashion: a fundamental sector of eCommerce in Mexico

But that's not all since in conjunction with the afternoon agenda of eRetail Day Mexico 2019, the Mexico eFashion Summit will take place. The 3rd edition of this event will find a special agenda for the beauty, fashion and online clothing sector.

The topic of Prevention of Online Fraud and Means of Payment will also be specially addressed, through a Workshop that will feature the dissertation of the main references and exponents of solutions to learn about good practices in the field of security of online shopping.

Throughout the day, the eRetail Day Mexico 2019 will also offer a series of activities, to which the public will be able to pre-register, train and learn according to their specific interests:

Doctor Web Cycle

Omnicommerce Experience

Crossborder Workshop

Email Marketing Workshop

Quick Wins Workshop

Omnicommerce Experience

The winners of the eCommerce Awards Mexico 2019 and eCommerce Startup Competition

Within the framework of eRetail Day Mexico 2019, entrepreneurs and entrepreneurs can be distinguished for their contribution to this market:

eCommerce Awards México 2019: It is the most important award that companies dedicated to electronic commerce can receive. The voting in each category will be carried out by a select International Jury, which will evaluate the development and the contribution that the companies have made to the industry in Mexico.

You can learn about the categories in which you can participate and how to do it on their official website.

eCommerce Startup Competition: It is the competition for digital entrepreneurship that seeks to promote and increase electronic commerce, as well as provide assistance and help to those Latin American projects with the greatest potential within the environment.

If you want to be part and test your signature, you can sign up on their website.

The eCommerce Day Tour 2019 will have Mexico as its first destination of the year. The most important e-commerce event will reach 17 countries in the Americas this year: Argentina, Brazil, Bolivia, Chile, Colombia, Costa Rica, Ecuador, El Salvador, United States, Guatemala, Honduras, Mexico, Panama, Paraguay, Peru, Republic Dominican Republic and Uruguay.

You can now buy your ticket to eRetail Day Mexico 2019, the initiative of the eCommerce Institute, organized in conjunction with the Mexican Association of Online Sales (AMVO).

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