The event that brings together e-commerce industry executives, eRetail Day Mexico 2019, has successfully completed its sixth edition on Thursday, March 7, at the Sheraton María Isabel Hotel & Towers, bringing together more than 900 professionals and 70 speakers They shared with the assistants their knowledge and experiences about the eRetail industry. During the event, attendees were trained through multiple plenary lectures and thematic workshops on current trends and main challenges of the Mexican and Latin American online market.
In conjunction with the evening agenda of eRetail Day, the Mexico eFashion Summit was held. During the 3rd In this edition, a special agenda was developed for the beauty, fashion and online clothing sector that allowed attendees to train in practices related to these industries and electronic commerce.
Panorama of the digital economy in Mexico
In Mexico, eCommerce accounts for 2% of total sales, there is still a lot of opportunity for growth. According to data revealed by the AMVO during the event, it is estimated that in the country electronic commerce will have grown 5 times in the next 3 years and 10 times in the next 10 years.
Internet penetration is over 60% and penetration in smartphones reaches almost 90%, which favors the development of eCommerce and the digital economy.
E-commerce has evolved year after year and much of it is due to the growth of mobile commerce. It is estimated that in 2021 the electronic commerce through mobile devices will represent 75% of the online purchase.
The great challenge of the industry is related to the low penetration of banking as a barrier to the development of the digital economy.
X-ray of the Mexican consumer
The main factor of online shopping in Mexico is the convenience, receiving the purchase at home and saving time, it is no longer just a price issue, that shows the maturity of the demand.
38% of Internet users buy products or services online every week, while in 2017 they only bought 7%.
The customer is omnichannel
90% search and compare prices online and then buy in a physical store, Web Rooming
87% search and compare prices in the physical store and then buy online, Showrooming
83% search for prices online, after going to the physical store to see the product and then buy online, Bommer Rooming.
In the framework of eRetail Day, entrepreneurs and entrepreneurs were distinguished for their contribution to the digital industry:
The AWARD's Mexico 2019 eCommerce was delivered: this is the highest recognition given to companies in the sector in Latin America. In Mexico, the winners for each category were:
The leader of eCommerce in the tourism industry: Interjet - https://www.interjet.com.mx
Retail eCommerce Leader: Bestbuy - https://www.bestbuy.com.mx/
Entertainment and Media in E-commerce: Cinepolis - https://www.cinepolis.com/
Services and solutions for eCommerce: Conekta.com - https://www.conekta.com
Financial Services and Online Banking: Mercadopago - https://www.mercadopago.com.mx/
Fashion & Beauty: Troquer - https://www.troquer.com.mx/
Best eCommerce agency: Ignite - https://www.ignite.mx/
Best e-Commerce Pyme: Mobo - https://www.mobo.com.mx/
Best mobile initiative for eCommerce: Rappi - https://www.rappi.com.mx/
The eCommerce Startup Competition was carried out: This competition aims to promote digital entrepreneurship and support projects in Latin America with the greatest potential for development in the E-Commerce and Internet Business Ecosystem.
The winner of the Mexican edition has been: Globalmark https://www.globalmark.info
Follow the eCommerce Day 2019 Tour: www.ecommerceday.org