eRetail Day Mexico: Online shopping is consolidated through mobile devices
Online shopping in Mexico consolidates hand in hand with demand and mobile devices.
The event that brings together e-commerce industry executives, eRetail Day Mexico, has completed its sixth edition on Thursday, March 7, at the Sheraton María Isabel Hotel & Towers, bringing together more than 900 professionals and 70 speakers They shared with the assistants their knowledge and experiences about the eRetail industry. During the event, attendees were trained through multiple plenary lectures and thematic workshops on current trends and the main challenges of the Mexican and Latin American online market.
In conjunction with the evening agenda of eRetail Day, the Mexico eFashion Summit was held. During the 3rd In this edition, a special agenda was developed for the beauty, fashion, and online clothing sector that allowed attendees to train in practices related to these industries and electronic commerce.
Panorama of the digital economy in Mexico
In Mexico, eCommerce accounts for 2% of total sales, there is still a lot of opportunity for growth. According to data revealed by the AMVO during the event, it is estimated that in the country electronic commerce will have grown 5 times in the next 3 years and 10 times in the next 10 years.
Internet penetration is over 60% and penetration in smartphones reaches almost 90%, which favors the development of eCommerce and the digital economy.
E-commerce has evolved year after year and much of it is due to the growth of mobile commerce. It is estimated that in 2021 the electronic commerce through mobile devices will represent 75% of online purchases.
The great challenge of the industry is related to the low penetration of banking as a barrier to the development of the digital economy.
X-ray of the Mexican consumer
The main factor of online shopping in Mexico is convenience, receiving the purchase at home, and saving time, it is no longer just a price issue, that shows the maturity of the demand.
38% of Internet users buy products or services online every week, while in 2017 they only bought 7%.
The customer is omnichannel
90% search and compare prices online and then buy in a physical store, Web Rooming
87% search and compare prices in the physical store and then buy online, Showrooming
83% search for prices online, after going to the physical store to see the product and then buy online, Bommer Rooming.
In the framework of eRetail Day, entrepreneurs and entrepreneurs were distinguished for their contribution to the digital industry:
The AWARD's Mexico 2019 eCommerce was delivered: this is the highest recognition given to companies in the sector in Latin America. In Mexico, the winners for each category were:
The eCommerce Startup Competition was carried out: This competition aims to promote digital entrepreneurship and support projects in Latin America with the greatest potential for development in the E-Commerce and Internet Business Ecosystem.
E-commerce: A new edition of eRetail Day will be held
The sixth edition of eRetail Day Mexico 2019 will take place on Thursday, March 7 at the Sheraton María Isabel Hotel & Towers. The event will feature the presence of professionals, executives, and leaders of the largest companies in the retail sector, who will give talks and conferences. In addition, attendees can participate in workshops that will allow them to add knowledge about current industry trends.
The online purchase in Mexico is consolidated by the demand, according to the study on online sales in Mexico, recently presented by the AMVO, which reveals, among other trends, that in 2018 the average monthly visits to the sites of commerce Electronic commerce increased by 30% and that the online buyer is increasing the frequency with which he purchases products over the Internet. While in 2017 only 7% resorted to e-commerce every week, during 2018 that figure rose to 38%. 34% do so every month and 16% buy every two or five months.
In parallel with the afternoon agenda of eRetail Day, the Mexico eFashion Summit will take place. The 3rd edition of this event will find a special agenda for the beauty, fashion, and clothing sector online.
The topic of Prevention of Online Fraud and Means of Payment will also be specially addressed, through a Workshop that will feature the dissertation of the main references and exponents of solutions to learn about good practices in the field of security of online shopping.
Throughout the day, the eRetail Day will also offer a series of activities, which the public can pre-register, train and learn according to their specific interests: Cycle Doctor Web, Omnicommerce Experience, Crossborder Workshop, email Marketing Workshop, Quick Wins Workshop, Smart Stores-Marketing Automation Workshop, Omnicommerce Experience among others.
The eCommerce Day Tour 2019 will have Mexico as its first destination of the year. The most important e-commerce event will reach 17 countries in the Americas this year: Argentina, Brazil, Bolivia, Chile, Colombia, Costa Rica, Ecuador, El Salvador, United States, Guatemala, Honduras, Mexico, Panama, Paraguay, Peru, Republic Dominican Republic, and Uruguay.
Online purchases continue to consolidate in Mexico
An essential appointment taking into account that the online purchase in Mexico is consolidated by the hand of the demand, according to the study on online sales in Mexico, recently presented by the AMVO, which reveals, among other trends, that in 2018 the average monthly visits to e-commerce sites increased by 30%, while the online buyer is increasing the frequency with which it purchases products over the Internet.
And it is that while in 2017 only 7% resorted to eCommerce every week, during 2018 this figure was increased to achieve 38%. On the other hand, 34% make their online purchases every month, and 16% buy every two or five months.
The categories most demanded by online consumers in Mexico are fashion, home delivery and electronic, in addition to the subscription services (series, movies, music), Internet banking, and entertainment (cinema, concerts) are the three categories of services that Mexican Internet users buy the most.