The clothing brand "El Chapo 701", created by who claims to be the daughter of Mexican drug trafficker Joaquin "El Chapo" Guzman, Alejandrina Gisselle Guzman, will soon be available online with products ranging from T-shirts to jewelry and even liquor or leather goods.
El Chapo for sale. His daughter creates clothing brand inspired by him
"Brave, charismatic, of honor, word and respect, with a solution and always ready to face any challenge," are some of the words used on the brand's website to describe the ex-leader of the Sinaloa cartel and explain the Inspiration of the line.
The brand will include designs of shirts, shirts, belts, footwear, hats and even swimwear (all for both men and women), as well as jewelry, leather goods, and liquors.
The logo of this line that will soon see the light is based on a circle inside which are some decorated letters "C" and "H" intertwined with each other and surrounded by the name of the brand "El Chapo 701".
The number 701 became from 2009 a recurring symbol of followers of the drug lord, who used the labels # 701 or # empire701 after the inclusion of Guzman in the list of the world's greatest fortunes of the famous Forbes magazine.
In addition, even before Alejandrina Gisselle decided to create the clothing line, the commercial promotion products with this printed number were easy to find in many web pages.
The young woman claims to be the daughter of the trafficker and María Alejandrina Salazar, who married in 1977.
Chapo is currently waiting to receive the verdict of the jury of the judicial process he is facing in New York, where he faces ten charges for drug trafficking that can condemn the Mexican to life imprisonment in a US jail.