This year, ecommerce will have a turnover of more than 64.4 billion dollars in Latin America
Although Latin America is not the leading region in e-commerce, Internet shopping tends to be more frequent thanks to days such as Black Fridays or Cyber days (which in each country have a special name) that seek to promote this type of commerce, supported by the banking reach of the Latin American middle class.
Among the countries according to their total turnover in eCommerce, Colombia is ranked fourth with a total sales of more than 6,000 million dollars according to share the statist company. The region's leader is Brazil with more than 28 billion dollars in sales, followed by Mexico with 18 billion and then Argentina with 11 billion.
For Jorge Quiroga, CEO of BlackSip, the growth of eCommerce in the region represents an opportunity for retailers to improve their marketing strategies which include rethinking from their investments to the organization of their stores since it is foreseeable that e-commerce will decrease the number of people who make purchases in the traditional way.
For this reason, BlackSip recommends that marketing and sales directors be prepared for the demands of new consumers, especially millennials. It also points out that it is necessary for them to learn to understand how digital commerce will evolve in leading countries and how the various categories and industries will move to take advantage of online commerce and design the best possible strategies.