Mexico is an attractive country to do business, according to Nestlé

The geographical position of Mexico, its natural resources, human capital and the fact of having an open economy, places the country on the map of any company that has a global or regional vision to do business, said Nestlé's CEO for the Americas, Laurent. Freixe

Nestle's strategy of producing where they sell, allows them to have a preferential and competitive position in any of the cases. Stock image
Nestle's strategy of producing where they sell, allows them to have a preferential and competitive position in any of the cases. Stock image

In an interview with Notimex, the executive said that the country's location makes it a bridge between the United States and the rest of Latin America, which allows it to be part of the value chain between the two major economic entities, and one of the markets biggest for the company worldwide.

The public agenda of the federal government is appropriate, because the commitment to youth, education, and infrastructure, being elements that help the development of the economy and the country, and the fight against corruption encourages maintaining a commitment to investment.

Human capital is one of the great riches of Mexico, but to take advantage of it we must invest in education, where the dual scheme allows combining academic knowledge with practice, the best way to learn, and guarantees access to a job.

Having a good rule of law and a model of public governance is essential, because it ensures the economic growth of any human activity, while at the same time giving stability and visibility to investors.

"The public agenda of Mexico is a very appropriate agenda, the challenge is obviously important, it is a great country, there are many young people, but I am confident that the country will succeed. In addition, being open to the world, this adds opportunities and fosters competitiveness, because playing in a global market requires more capacity and more efficiency."

On the behavior of the Mexican economy in the first quarter, he said that low growth is a global issue because there is a slowdown in expectations, but the country continues to grow, as well as consumption, where the company achieved a good performance. progress, maintaining itself as a growth engine for the group and the region.

Regarding recent trade tensions with the United States, tariffs were fortunately avoided and the best possible exit was achieved; however, this type of events affect the operation of the company due to its focus on local production.

"I think we had the best possible outcome, it's good for Mexico, but it's good for the United States, and we have to think that Mexico is part of the productivity and competitiveness of the North American economy. It is good that there is this stability, since it gives tranquility of the potential of the region, and mainly of Mexico."

Nestle's strategy of producing where they sell, allows them to have a preferential and competitive position in any of the cases; nevertheless, free trade is important, as it is a factor of growth and competitiveness.

Last December, the company announced in a meeting with President Andrés Manuel López Obrador an investment of 154 million dollars for the construction of a plant in Veracruz, which will have the capacity to process 20 thousand tons of green coffee per year.

According to the firm, in a first phase, the center will generate 250 direct jobs and two thousand 500 indirect jobs, with the potential to reach 1,200 direct and 12 thousand indirect jobs at the end of the three stages through which it will expand.

Source: Notimex

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