"Next month we are opening in Guadalajara and in August we will open in Monterrey", Gonzalo Begazo, founder & CEO of the corporate messaging startup Chazki.
The commitment to grow in Mexico, where Chazki began operating in June last year, tripling the burden, is not only associated with the potential market of two of the most populated cities of the Aztec country. It also has to do with the confidence gained with Amazon, its main trading partner today in the Mexican capital and in Peru and Argentina, where they also operate.
The startup seeks to continue capitalizing on that relationship when the company of Jeff Bezos decides to plant a flag beyond Colombia, where he established a service center last year.
It is no coincidence that the country with access to two oceans is, along with Chile, the favorite of the firm to continue growing.
"Obviously we have to maintain the metrics and very good user experience, not only for the end customer but for the Amazon operations staff, who see our performance day by day," says the executive.
This work and the link with regional clients has become a pillar of Chazki's internationalization strategy. It happened to them with Nespresso in Argentina (where they are in charge of the distribution of coffee capsules), which opened the doors of Mexico. And with the Falabella group, Begazo counts.
"It is one of the main sales synergies: to be able to enter markets with customers, to whose systems we are already integrated."
This decision, indicates, challenges and strengthens its business model, being obliged to go through processes of homologation of suppliers.
What is the risk? For the executive, these are more 'soft' strategic issues, such as being able to manage operations in several cities at the same time, without losing their identity.
"When you manage a micro-multinational you have to manage people you do not see all the time. You can lose your goals."
To remain one, following a giant, will not be a minor challenge.
via Dia 1