Carlos Santana breaks into the world of marijuana and introduces his own brand

Exploring new facets in his prolific career, Carlos Santana will venture into the world of marijuana and begin marketing his own line of products. 

"Cannabis is a door or a window to a different state of consciousness," said the musician Carlos Santana. Photo: NPR
"Cannabis is a door or a window to a different state of consciousness," said the musician Carlos Santana. Photo: NPR

This, thanks to a partnership with a company that has already launched similar brands with the heirs of Bob Marley and Mickey Hart of the Grateful Dead.

"Cannabis is a door or a window to a different state of consciousness," the famous musician of Mexican descent said in a statement, adding that it "gives you the opportunity to perceive a different filter of consciousness, the erroneous perception that distance is an illusion, which prevents you from remaining focused on your core essence.

The musician has spent several years fighting for the legalization of cannabis. It was in 2009 that he proposed to then US President Barack Obama to use taxes on the legal sale of marijuana to fund public education. Later, Santana plans to expand its offerings with a line of cannabidiol (CBD) products, which do not have the addictive component of cannabis and are used primarily for medicinal purposes.

Although the artist did not reveal what name he will give to his strain, Rolling Stone magazine speculated that he might be inspired by the names of his albums, among which "Moonflower", "Supernatural" and "Shaman" are possible names.

By Mexicanist