Burberry expands its presence in Mexico. The British luxury company has strengthened its alliance with El Palacio de Hierro to open four points of sale in the centers of the group of department stores. Specifically, the company will install its fashion offer in the centers of El Palacio de Hierro de Santa Fe, Perisur, Interlomas, and Guadalajara. Until now, the company only operated in the group of department stores with its offer of perfumery and cosmetics.
Burberry operates in Latin America with the company Burberry Latin America Holdings, which was incorporated in Spain in 2009 and has as its corporate purpose "participation in Spanish and foreign companies and other legal entities". Its registered office is located in Lima Street, Barcelona. Mexico is one of Burberry's main markets in Latin America. In the country, the group operates nine establishments in cities such as Puebla, Mexico City, and Zapopan. Brazil is the other major Latin American market for British companies.
In the rest of the region, the group has retreated in recent years. In 2017, Burberry closed its only store in Chile, located in the Parque Arauco shopping center in Santiago. A year later, the company also ceased operations in Colombia, where it had a store in the Andino shopping center, now occupied by Ralph Lauren. The British company now operates in the region on specialized e-commerce platforms such as MyTheresa.
Burberry's business throughout the Americas is led by Gianluca Flore, who took the reins in mid-2017. The manager has extensive experience in the luxury sector, having worked for firms such as Brioni and Bottega Veneta.