The private transport application Beat announced its entry into Mexico this 2019. With this step, the firm will compete directly with Uber and Didi, other companies that already operate in the Aztec market.
Beat will enter Mexico and compete with Uber and Didi
"We want to be aggressive, we have what it takes to capture a considerable part of the market in Mexico City," Nikos Drandakis, co-founder and CEO of Beat, told the newspaper El Financiero.
In a statement, Beat said he will begin the recruitment and selection of drivers to provide the taxi service by the application in Mexico City, which has a population of 21 million people.
The intention of the company is to register ten times more drivers in Mexico City in relation to what it has in other Latin American cities.
Likewise, Beat indicated that their future drivers will be able to receive a profit of up to 30,000 Mexican pesos per week.
"We will invest a lot to give attractive profits to drivers, but also in consumer marketing to create awareness and generate demand for Beat travel," said Sanja Ilic, director of operations at Beat.
Beat is currently present in Chile, Peru, and Colombia. It is estimated that it has more than 200,000 drivers in the Latin American markets