Mexican company seeks to market avocado oil in China
Refined avocado oil is "for those who want to eat healthier and also potentiate its flavor," sales manager Alejandro Alaniz told Xinhua during an interview a few days before the opening of the second CIIE.
The main characteristic is the smoke point (heating point), which is 270 degrees Celsius, preserving all its properties: omega 3 and omega 9, as well as vitamin E," said the executive of Sesajal, located in Zapopan, Jalisco.
He pointed out that at the second CIIE the company is taking "a special recipe book for the preparation of dishes with refined avocado oil.
"Avocado oil is so versatile that you can eat it cold, like salad dressing, shakes, hummus or a slice of bread, or cook with it because it does not lose its beneficial properties and flavor when exposed to high temperatures," he explained.
Avocado oil is also used in the cosmetics industry to treat cuticles, skin, hair and facial and body creams.
Alaniz commented that they are looking for Chinese companies that can package avocado oil with their own brand, or if appropriate, be used to fry snacks in large kitchens.
The conditions, he said, are favorable "thanks to the opening of the import market in China.
He recalled that Grupo Sesajal placed some orders for chía in the first edition of the 2018 IICE.
The Mexican firm is aware of the importance of shortening the geographical distance and understanding its culture, so it has a representative in China, as well as a translator.
"We know that the Asian market is not a one-time event and that it is necessary to create a bond of trust between client and supplier, a relationship of friendship and trust, followed by competitive product quality," he said.
The executive commented that the company plans to grow and have a winery, with a view to "having sales, including through the Internet".
Grupo Sesajal, a family business with more than 30 years of experience, exports several products to more than 20 countries, mainly to the United States and Europe.
It currently sells 16 types of oil from various raw materials such as sesame, grapes, avocado, rice, peanuts, safflower, and chia, among other inputs, which are in demand in the gastronomy sector, the pharmaceutical industry and personal care.
The company also has a plant in Michoacan, where it makes avocado oil and has avocado collection centers.
Mexico, one of the largest producers of avocado in the world, has forecasted growth of 5 percent in exports of this product for the 2018-2019 season, according to data from the National Bank of Foreign Trade of Mexico.