Argentina climbs three places in meeting tourism ranking

Argentina rose three positions in the ranking of Meetings Tourism, with which it entered the world Top 20, moving from position 21 to 18, and ratified its leadership in the continent, according to a recent measurement of the International Association of Congresses and Conventions. (ICCA), reported yesterday the Ministry of Tourism.

Buenos Aires leads the list of chosen cities, followed by Córdoba, Mendoza, Salta and La Plata. Stock image
Buenos Aires leads the list of chosen cities, followed by Córdoba, Mendoza, Salta and La Plata. Stock image

The last global report of the ICCA, which involves 200 countries, indicates that Argentina had an annual growth of 17% and the historical record of 232 international congresses in 2018. The country has 50 destinations prepared for international events and 32 Convention & Bureaux Visitors, and during 2018 in 30 of them, at least one international event was held.

The City of Buenos Aires led the list, with 133 meetings, followed by the cities of Córdoba, with 21; Mendoza, with 14; Salta, nine, and La Plata, with seven events.

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According to the same ranking, the Argentine capital reaffirmed its leadership in America, where it holds the same position for the tenth consecutive year, while at the world level it was in 11th place. Meeting Tourism is one of the fastest growing segments in the world and generates a global economic impact of more than 400 billion dollars per year.

In Argentina, it generates annual revenues of $ 21 billion pesos (approximately 466 million US dollars) derived from the more than 5,000 meetings that take place in the country, reported a month ago by the organizers of the International Exhibition of Organization of Events and Tourism of Meetings

In total, it is estimated that 11 million people, between Argentines and foreigners, move to different parts of the country for this type of activity. The Meeting Tourism Economic Observatory of Argentina estimates that around 160,000 jobs are generated from these types of trips. The G20 summit and the Youth Olympic Games last year in Buenos Aires positioned the eyes of the world in Argentina in terms of events.

The report "2019: future trends for the segment of meetings and events" of CWT Meetings & Events, asserts that companies in Latin America tend to travel within their own country when it comes to meetings and events, due to budget limitations, especially in countries such as Argentina and Brazil, while customers in Colombia and Mexico tend to travel more frequently in the region. The study places San Pablo in the first position in the region, followed by Mexico and Bogotá.

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